Car Shopping for Him and Her

MEN were more likely to:
Look for Looks.
Buy something ‘rugged.’
Care about performance.
Make decisions based on style.
Care about speed.
View their car choice as an
extension of themselves.
Want to make a statement about being
successful.
WOMEN were more likely to:
Have practical considerations.
Buy fuel-efficient cars.
Consider affordability and
insurance rates.
Think about the cost of upkeep
and proper maintenance.
Value safety features.
Place importance on reliability.
Evaluate cargo space.