How do men and women shop for cars?

Car Shopping for Him and Her

It’s no secret that men and women see things a little bit differently – but what does this mean for car shopping? According to an article on IOL Motoring (http://bit.ly/1m5KakI), the sexes shop for cars and make purchasing decisions on very different criteria:

MEN were more likely to:

Look for Looks.

Buy something ‘rugged.’

Care about performance.

Make decisions based on style.

Care about speed.

View their car choice as an extension of themselves.

Want to make a statement about being successful.

WOMEN were more likely to:

Have practical considerations.

Buy fuel-efficient cars.

Consider affordability and insurance rates.

Think about the cost of upkeep and proper maintenance.

Value safety features.

Place importance on reliability.

Evaluate cargo space.